News
Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!
27/06/2015 18:51
Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you're making use of structured data markup, here's how you can avoid getting slammed.
Schema markup (also known as structured data markup) can be great way to improve...
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7 Key SEO Activities That Can Now Be Automated
26/06/2015 11:05
Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine optimization.
Although it’s hard to keep up with the growing number of SEO tools that have been launched in the last few years (along with the new functionalities of the...
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The Evolution Of SEO Trends Over 25 Years
25/06/2015 19:05
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future.
In the beginning, there was light. Chances are, as the first signs of SEO emerged alongside the dawn of the Internet, few would have...
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How To Learn From Your Competitors Without Copying Them
24/06/2015 14:59
Link Week Columnist Julie Joyce gives insights into five ways to use competitive analysis to help build out a new link profile -- without blindly copying it.
My last post brought up some great questions about using competitive research for link building. My main point was...
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Report: Last Week’s Google Update Benefited News & Magazine Web Sites
23/06/2015 11:45
Maybe the Google Trends update from last week is also used in Google's latest algorithmic update from last week? New SearchMetrics report shares some data around that.
Last week, we reported that Google updated their core search algorithm once again. Supposedly, Google makes these changes...
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How The 100 User Model Can Change Your Approach To On-Page SEO
23/06/2015 11:41
User experience has become increasingly important as a ranking factor in search, but how can you measure something that's seemingly so subjective? Columnist Eric Enge offers up his method.
During the Periodic Table of SEO Ranking Factors session at SMX Advanced, Cyrus Shepard, Marcus...
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How Users View and Interact with Today's Google SERPs
23/10/2014 23:07
Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs
October 22nd, 2014
- Posted by Rebecca Maynes to Search Engines
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis)...
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How Big Was Penguin 3.0
23/10/2014 23:07
How Big Was Penguin 3.0?
October 23rd, 2014
- Posted by Dr. Peter J. Meyers to Advanced SEO and Search Engines
Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1...
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Teens Embrace Voice Search, Many Adults Feel “Like Geeks” Using It
15/10/2014 00:52
Younger users more engaged, want speech to do more.
According to a voice search study commissioned by Google, the most smartphone-obsessed teens are using voice search every day. However many adults feel self-conscious or embarrassed when they talk to their smartphones.
The...
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Simple Math To Show Potential Clients Why Local SEO Is Important
14/10/2014 01:05
With some simple back-of-the-napkin math, you can quickly demonstrate the importance of Local SEO to potential clients
If you provide Local SEO to small businesses, many times you’ll find yourself trying to explain exactly why your services are important.
Many small business owners...